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Impact of Consumer Behavior on Marketing Strategy


Open Posted By: jamesanderson Date: 23/08/2020 Academic Level: High School Paper Type: Report Writing

 

Choose an organization with which you are familiar.( WALMART) must be the company

Write a 900-word paper in which you review the impact of consumer behavior on this organization's marketing strategy. 

Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy. 

  • How did this organization figure out what its target market wanted? 
  • How was the organization's marketing strategy (product, price, distribution, promotion, service) impacted by consumer behavior?

Format your paper consistent with APA guidelines.


Category: Accounting & Finance Subjects: Finance Deadline: 24 Hours Budget: $60 - $90 Pages: 2-3 Pages (Short Assignment)

Attachment 1

Impact of Consumer Behavior on Marketing Strategy Grading Guide

MKT/435 Version 7

2

dividual Assignment: Impact of Consumer Behavior on Marketing Strategy

Purpose of Assignment

The individual assignment due in Week 1 provides students with an overview of how consumer behavior impacts an organization’s marketing strategy. Students increase their understanding by applying theoretical principles to a real world organization’s marketing strategy.

Grading Guide

Content

Met

Partially Met

Not Met

Comments:

The student reviews the impact of consumer behavior on the organization’s marketing strategy.

The student reviews and evaluates a specific example of how the organization used its knowledge of consumer behavior to adjust its marketing strategy.

The student determines how the organization figured out what its target market wanted.

The student determines how the organization’s marketing strategy (product, price, distribution, promotion, service) was impacted by consumer behavior.

The paper is 700 to 1,050 words in length.

Total Available

Total Earned

7

#/7

Writing Guidelines

Met

Partially Met

Not Met

Comments:

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

Intellectual property is recognized with in-text citations and a reference page.

Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.

Sentences are complete, clear, and concise.

Rules of grammar and usage are followed including spelling and punctuation.

Total Available

Total Earned

 

3

#/3

Assignment Total

#

10

#/10

Additional comments: